Karting Seen & Heard Across Australia

AKA press release

The sport of karting is continually receiving more coverage throughout media outlets across Australia which is in turn ensuring the membership base of the Australian Karting Association continues to grow.

Some of the exposure received by the sport in the media recently included a half page article in the ‘What’s On’ guide in Melbourne’s Herald Sun (click here to view) leading into round two of the Victorian All Star Series.

Over the past few months Network Ten’s TTN, a weekly educational program aimed at school children aged 9-14 years old, of upper primary and lower secondary school levels, has featured two stories on Australian karters.

The first TTN feature was from the Victorian State Championships highlighting the involvement of third-generation racers Matthew Brabham and Aaron Seton. This piece was also shown Australia-wide on the weekend of the event.

Recently Queenslander Mitchell Griffin, who is competing in the American Snap-On Stars of Karting Series, was also featured in the program.

Both of these features can be seen in the new Karting on TV section located on the front page of the AKA's site www.karting.net.au.

Last weekend THE AGE Newspaper’s Steve Waldon stopped by the Club Day at VACC Park, the home of the Go-kart Club of Victoria, to check out the action.

His review, which was published in yesterday’s edition can be seen by clicking here.

Along with the assistance provided by BAM Media in its role as the Communication Managers for the AKA a handful of clubs are being pro-active in the promotion of their upcoming events.

The Albury Wodonga Club recently used the resources available within the club in conjunction with Brad Jones’ V8 Supercar team to produce their own television commercial.

This advertisement has resulted in a significant increase in membership of the club and more people attending their race meetings to watch the action. The commercial can be seen by clicking here.

In the lead up to this year’s Queensland State Championships, slated for Rockhampton on the first weekend in July, the club is using the resources from within the club, along with assistance from BAM Media, to host a dedicated media day and are in discussions with local media outlets regarding advertising.

Following the recent announcement of the involvement of Corporate Partners, Orrcon and Pettaras Press, BAM Media is in the process of developing a generic karting television advertisement which will then be made available to every club across the country.

This will allow clubs to professionally promote their upcoming events at a minimal cost to assist with the growth of the sport.

“Over the past two years we have seen our sport receive a significant increase of media exposure in both the motorsport specific and general media outlets and I’m pleased to see this exposure continuing to grow across the country,” said Simon Whiting on behalf of the AKA Executive.

“While the team at BAM Media have been instrumental with many aspects of this increased exposure it is also the responsibility of the clubs to help themselves and it is great to see an increasing number of clubs doing this.

“I look forward to this momentum continuing for many years to come.”

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