Castrol Continue To Sponsor CIK Stars of Karting

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Castrol EDGE has been confirmed as a presenting partner of the 2012 CIK Stars of Karting Series. It will be the second consecutive year Castrol EDGE, one of the world’s most recognisable motoring brands, has been a presenting partner of the series. 

Above: Castrol EDGE has been confirmed as a presenting partner of the 2012 CIK Stars of Karting Series for the second consecutive year
pic - AF Images/Budd

"Today’s confirmation continues the oil and lubricant manufacturer's long-standing involvement in the sport of karting at various levels over the past 30 years" Stars of Karting organisers informed KartSportNews.

Castrol's past involvement in karting includes naming rights sponsorship of the Castrol Kart Prix at Oran Park during the 1980s and 90s, and long-time support of the Jim Morton-led DAP, and then later, Tony Kart teams during the 1990s.

“The Castrol brand has a long history with karting here in Australia and we’re delighted to be continuing our partnership with the Stars of Karting Series,” said Castrol Sponsorship Manager Sue Dilger.

“Last year saw us step back into the karting arena and just like in the 80s and 90s when we sponsored the Castrol Kart Grand Prix at Oran Park.  The branding recognition we received through the partnership last year exceeded our expectations.

“Karting is the place where not only the future stars are made but also where lifelong associations are developed.  We’ve also established that people in the sport are very brand loyal.”

Above: Castrol EDGE signage will again decorate the race tracks during the 2012 series
pic - AF Images/Budd

CIK Stars of Karting Series Communications Manager Lee Hanatschek believes the continuation of the partnership with Castrol EDGE is another sign of the marketability of the series to the wider community.

“The continuation of the partnership between the Series and Castrol EDGE is another great sign of the series providing a great return on a partner’s investment through brand recognition, exposure and consumer loyalty,” said Hanatschek.

“As a series, and a sport for that matter, we’re continually looking at ways to market to a wider audience and the continued involvement of such an iconic brand such as Castrol EDGE continues to assist us with this.”

 

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